Storytelling Marketing: Membangun Brand Sekolah Islam Al Islah yang Kuat dan Menarik di Era Digital

Authors

  • Reizano Amri Rasyid Universitas Nahdlatul Ulama Surabaya, Indonesia
  • Azmil Chusnaini Universitas Nahdlatul Ulama Surabaya, Indonesia
  • Ninnasi Muttaqin Universitas Nahdlatul Ulama Surabaya, Indonesia

DOI:

https://doi.org/10.33086/snpm.v4i2.1530

Keywords:

Marketing; Branding; Storytelling; Digital Marketing; Education

Abstract

Sekolah Islam Al Islah Surabaya, terakreditasi dengan prestasi akademik dan non-akademik yang membanggakan, memiliki fasilitas pendidikan yang lengkap serta lingkungan belajar yang kondusif. Namun, di tengah persaingan yang ketat antar lembaga pendidikan, sekolah ini berusaha meningkatkan visibilitas dan daya tariknya di media digital. Saat ini, strategi komunikasi dan pemasaran yang diterapkan masih tradisional dan belum sepenuhnya memanfaatkan potensi storytelling marketing untuk membangun brand yang kuat dan menarik. Penggunaan narasi dan cerita dalam pemasaran (storytelling marketing) telah terbukti sebagai salah satu metode pemasaran yang efektif, terutama dalam membangun koneksi emosional dengan audiens. Cerita yang inspiratif dan menyentuh dapat meningkatkan engagement, memperkuat identitas merek, dan akhirnya mendorong keputusan untuk bergabung dengan sekolah. Namun, Sekolah Islam Al Islah Surabaya menghadapi kendala dalam mengembangkan dan menyampaikan cerita yang menarik dan relevan yang dapat menonjolkan keunikan serta nilai-nilai yang diusungnya.

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Published

2025-01-30

How to Cite

Reizano Amri Rasyid, Azmil Chusnaini, & Ninnasi Muttaqin. (2025). Storytelling Marketing: Membangun Brand Sekolah Islam Al Islah yang Kuat dan Menarik di Era Digital. PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT, 4(2), 466–472. https://doi.org/10.33086/snpm.v4i2.1530

Issue

Vol. 4 No. 2 (2024): Prosiding Seminar Nasional Pengabdian Kepada Masyarakat : Memaksimalkan Potensi Masyarakat Menuju Desa Mandiri dan Berkelanjutan

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