Batik Ecoprint Daun Kelengkeng Sebagai Inovasi Desain Produk di Desa Wisata Simoketawang Kec Wonoayu Kabupaten Sidoarjo
DOI:
https://doi.org/10.33086/snpm.v2i1.941Keywords:
matching fund, innovation, design, training, marketingAbstract
Matching fund is the program that helps starting the business women in PKK to increase their economic
productivity. The University of 17 Agustus 1945 or Untag Surabaya through the Matching Fund
program seeks to connect the world through business world in simoketawang village. It makes real
efforts to equip new business in preparing the women in PKK organization to enter the business world
so as to help them set up new business. We will set up new business dealing with longan’s leaves /daun
klengkeng. We have trained them in making the products, innovation and design and also given new
ideas in their economic productivity so that they become reliable business women in the ecoprint batik
business.
The matching fund activities is to improve the quality of human resources for PKK women through
ecoprint batik product in longan’s Tourism Simoketawang Village, Wonoayu District, Sidoarjo Regency.
The method of implementing this activity is carried out collaboratively between the Matching Fund
program implementers, the Community Empowerment & Village Development Agency, and is divided
into three stages, namely, preliminary surveys, training and marketing with the target of women of PKK
organization Asman Kelasi. The results of the activities include an increase in practical knowledge that
is easy to apply in production for ecoprint batik making and also the business. In this training women
participants know how to make ecoprint batik with special longan leaves and also plan the marketing.
Women partners in PKK showed great enthusiasm and enthusiasm in supporting the program in longan
tourism village and participated in this training we can see by the success of product marketing after
they make their products exhibition in their village.
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