Communication Strategy In The Prevention and Control Covid-19 PT. Pelindo 3
Keywords:
Communication, Prevention, Control, Covid-19.Abstract
The surge in COVID-19 cases is increasing and affects all ages, from children under five to adults to the elderly in 2020. The highest case of death is in the case of patients infected with Covid-19 with congenital disease (cormobid). There is an increase in cases during holidays or red dates. In addition, the transmission of Covid-19 cases is also faster in the workplace. A good communication strategy is needed in controlling Covid-19 in the workplace. So that information about COVID-19 handling and control regulations can be adhered to by Company employees during the pandemic so that it can reduce the number of COVID-19 cases in the company, and business continuity and employee work productivity can be maintained. This research aims to explain the communication strategy for controlling COVID-19 in Pelindo 3. This type of research is a quantitative descriptive research conducted at the head office of PT Pelindo 3 from March to August 2021. The result The communication strategy in the prevention and control of COVID-19 at PT Pelindo 3 is that the company sets communicators, sets targets, composes messages, chooses media, and observes communication effects. The conclusion through good communication planning and evaluation in COVID-19 prevention and Control can reduce the number of COVID-19 cases at PT. Pelindo 3.
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